Bottled in China

Chilean Wine is WOWing in the China Market, with Julio Alonso, Director of Wines of Chile Asia

Episode Summary

China is Chile's largest market for wine, through 2016-2017, overall imports into China grew 26%. Today, we sit down with the the Director of Wines of Chile Asia, Julio Alonso, to discuss the Wines of Chile strategy to entering the market. In this podcast we look at how Chile is recognized as the land of innovation, sustainability, purity and diversity. We also discuss what makes Chile different to other wine producing regions through the lens of poetry, food pairing, and art.

Episode Notes

China is Chile's largest market for wine, through 2016-2017, overall imports into China grew 26%. Today, we sit down with the Director of Wines of Chile Asia, Julio Alonso, to discuss what makes Chilean producing regions different through the lens of poetry, food pairing, and art. Previously Julio was a lawyer working with the Ministry of Economy in Chile helping to pass law trades before being selected as the Trade Commissioner of Chile in Shanghai. Seeing the opportunity to grow the recognition of Chilean wine, he established the Asia office for Wines of Chile in China and lead numerous wine campaigns, programs, and consumer activities across China. In this podcast we look at how Chile is recognized as the land of innovation, sustainability, purity and diversity.

Find out more by following Wechat and their Weibo @ 智利葡萄酒协会 // Instagram: dinkchile // Facebook & Website: http://www.winesofchile.org/

About the host: Emilie Steckenborn is based in Shanghai, China for the last six-plus years. She is currently the Head of Education for Asia & MEIA at Treasury Wine Estates. Apart from hosting this foodie podcast, Emilie is a certified wine educator and the official Wine Consultant for China Eastern Airlines. Contact us: emilie.steck@bottledinchina.com