The importance of digital marketing in the wine industry has become significantly highlighted with Covid restrictions preventing in person gathering, as has the lag in the industry of really investing in the digital side of business. But where do most wine brands fall short in their digital marketing efforts and infrastructure? Today we speak with Shem Swerkes, Director of Digital Marketing & E-commerce for Goldline Brands about digital marketing. With over 20+ years of marketing and e-commerce experience to propel Goldline Brands into the front-line of digital trends and ever-changing consumer needs.
The importance of digital marketing in the wine industry has become significantly highlighted with Covid restrictions preventing in person gathering, as has the lag in the industry of really investing in the digital side of business. But where do most wine brands fall short in their digital marketing efforts and infrastructure?
Shem Swerkes is an innovative thought leader in e-commerce for the wine industry. As the new Director of Digital Marketing and E-commerce for Goldline Brands, Shem and his team are shaking up the wine industry’s status quo and driving results that markedly increase traffic and drive sales. Shem is leveraging his 20+ years of marketing and e-commerce experience to propel Goldline Brands into the front-line of digital trends and ever-changing consumer needs. Shem stays on top of the wine industry trends as co-host of the podcast, Libation Domination, which seeks to educate and inspire all levels of the beverage industry.
Connect with Shem at Goldline Brands: https://www.goldlinebrands.com
Listen to his podcast: Libation Domination
Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world.
Follow us on Instagram @bottled.in.china
Podcast available oniTunes,Spotify,online or wherever you listen to your episodes!