With nearly half a billion people over the legal drinking age of 25, India most certainly seems like an attractive market for wine brands. However, with its high wine taxes and its complicated and fragmented regulatory landscape, India remains a difficult market to enter. Today, Ruma Singh, Wine Writer and Founder of Between the Vines, gives us a glimpse into the Indian market. We discuss the current landscape of wine in India from what styles are popular to what is being made locally.
With nearly half a billion people over the legal drinking age of 25, India most certainly seems like an attractive market for wine brands. However, with its high wine taxes and its complicated and fragmented regulatory landscape, India remains a difficult market to enter.
Today, Ruma Singh, Wine Writer and Founder of Between the Vines, gives us a glimpse into the Indian market.
We discuss the current landscape of wine in India from what styles are popular to what is being made locally.
Show Notes:
(6:00) Wine taxes & wine prices in India
(14:00) Categories of consumers
(17:00) Indian Wine: India's domestic production
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